Research Skills for Marketing Essay Example | Topics and Well Written Essays - 1250 words

Research Skills for Marketing - Essay Example The cost applied here also is very much important. The data sources applied here are primary data. The information are collected only through the primary data i.e., collecting direct information from the respondents. The research approaches include Observational Research: which is just observing the buying behaviour of the customer Survey research: This is done by conducting survey directly to the customers. Behavioral Data: by finding out the traces of the purchasing behavior in the store, scanning data The Research instruments include Questionnaire and by Qualitative measures The expectations can be identified by setting up the questionnaires and conducting analysis and by customer opinion. Sampling Plan is the sampling unit ie., who is to be surveyed, here men,women and children. The sampling size should be large so that the good analysis is done hence a sample of nearly 500 respondents are to be taken. The sampling procedure is the probability sample. The contact is done through mail Questionnaire, online interview and direct interview 3. COLLECTING INFORMATION: The information is collected through feed backs like questionnaires, interviews and surveys. 4. ANALYZING THE INFORMATION: The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results. 5. PRESENTING THE FINDINGS: The findings here were on the Arrangement of the products in the store. The cost of the products. The method of payments Products available. Methods of promotion. The service availed. 6. MAKING THE DECISION: Hence by conducting research in all these areas it is suggested to have a moderate price for the...Why the customers behave as this and what is the wrong found in the shop. The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results. 9. Esty, Katharine, Richard Griffin, and Marcie Schorr-Hirsh (1995). Workplace diversity. A managers guide to solving problems and turning diversity into a competitive advantage. Avon, MA: Adams Media Corporation.